The design phase is probably the most important aspect of the whole website process as it's what your visitors will see to make a first impression of your company so it must look good and also be easy to use.
There are 2 routes you can go down with any design. The first being a custom website built to your specific requirements and the second is a pre-existing templated design that will enable you to get up and running very quickly
As templated designs are pre-built they will not be unique to the internet but depending on your timescale and budget it may be the best path to go down. Custom built designs will obviously take longer to complete as I will work with you to gather your requirements and design something for you from scratch